Expert-validated color and skin tones for a realistic picture

Pantone Validated®

With color validated by the experts at Pantone, you can be sure colors look realistic and skin tones accurately shown, for a vibrant and true-to-life picture.

A world of vibrant colors enhanced by AI*

Color Booster Pro

Experience vibrant and dynamic colors as AI analyzes each scene and enhances the hues for a more vibrant viewing experience.¹

Keep your eye on the ball

AI Motion Enhancer Pro

The AI processor smooths the motion of fast-moving balls and text, reducing blur and flickering, so you don't lose sight of the action.¹

Intelligently refines content to HDR-like quality scene-by-scene, powered by AI.*

Auto HDR Remastering Pro

Intelligently transforms SDR content, scene by scene, to HDR-like quality with brighter highlights, more vibrant colors, and clearer details for dazzling picture.

Theatrical multidimensional sound that puts you at the center of the action

Dolby Atmos

Feel like you're at the center of your favorite movie or show with spatial audio that moves around you and above you. Hear helicopters buzzing overhead or music like you're in a grand concert hall.

Clear dialogue with AI-powered voice enhancement

Active Voice Amplifier Pro

Say goodbye to the rewind and hear crystal-clear dialogue. Our AI processor identifies and amplifies voices above background sounds and even above noises in your room.¹

Your voice assistant with multi-command capabilities

Bixby

Control your TV or get answers to questions with your voice. Bixby can handle multiple commands or a series of questions with enhanced intelligence and advanced contextual understanding.⁷

⁷Works on select TV controls. Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Bixby voice commands recognize English (US/UK), French, Spanish,German, Italian, Chinese, and Korean. Not all accents, dialects and expressions are recognized.

See your favorite content the way you want it

AI Mode

Automatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.²

Scenic and spatial intelligence for vivid, yet balanced audio

Adaptive Sound Pro

Catch every word and enjoy vivid, balanced audio. Our AI processor identifies sounds, and optimizes audio based on your room's acoustics and what you're watching.

Pay attention to your pet, even when you're not there

Pet Care

On-device AI detects your dog's barking and alerts you when your pet needs attention. You can also set custom rules to turn on your pet’s favorite content to comfort it while you're away.⁸

⁸Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile, or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Samsung Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) are available. Each device must be signed in to same Samsung Account and must have both Wi-Fi. It only works when the TV is turned off. Utilizes AI-based formulas. Camera sold separately.

Enjoy ultra-smooth, tear-free, low latency HDR  gaming

FreeSync Premium Pro

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.¹¹

¹¹Only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.

Fine-tune your game settings as you play

Game Bar

A handy, in-game menu for settings like FPS, input lag, minimap zoom, and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.¹²

¹²High speed internet connection, additional gaming service subscriptions, and compatible controller required.  Game Bar UI is subject to change without prior notice.

Immersive lighting that syncs with your TV

Hue Sync

Dynamically syncs the picture on screen with Philips Hue lights11 for next-level immersion and an unforgettable ambiance.¹³

¹³Smart light sold separately. Samsung account required. Additional installation of the Philips Hue Sync app and paid subscription are required.